Content that delivers
the value of your business
across multiple channels.

As a business you are constantly creating content.

You create white papers to educate and audience. You create blog posts to bring customers to your site. You write product details to ensure customers know what they are buying. You create videos to visually capture your market’s attention.

Every piece of content you create should have a focus, a deliverable, an actionable response and a follow-up. Many businesses will publish content online and then do nothing more. Your content has legs and a content marketing strategy defines how to make the most out of every piece of content you deliver.

Your content can react to your customer needs. If you talk to a customer and they ask about what customer support you provide, you can send them a whitepaper with a link to a website and a list of blog posts. This may then offer a premium support package. It’s up to you how the strategy comes into play. Black Label can help you define that.

DID YOU KNOW

  • 78% of consumers believe that organizations providing custom content are interested in building good relationships.
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
  • 70% of marketers lack a consistent or integrated content strategy.
  • 64% of companies with a documented content strategy have a dedicated content marketing budget, while 14% of companies without a documented content strategy have a dedicated content marketing budget.

Align your content across your entire marketing strategy.

A content marketing plan is one single part of an entire digital marketing strategy. Each piece of your content should have a place in the larger puzzle. The benefit of defining a larger strategy is that it ensures that you aren’t wasting your time and money creating content that will not drive customer engagement.

Decide first what content you need to develop. Cut out everything else.

There is no point in having a blog if nobody is reading your content. If you don’t have time to write blog content, it’s best to focus on whitepapers for sales or other areas of your business that has a direct effect on your bottom line. But, if you have a product that requires education or you need to increase brand awareness, then a blog and website content are smart decisions.

Black Label can help you increase traffic to the content you are publishing!

Use social media to amplify the reach of your content.

Most content marketing strategies have a social media component. Social media is a great way to get your content seen by more people. If you are a small busines choose one social media channel to broadcast your content.

Developing a social media strategy is important for getting the most traction from the content you create. 

Content Marketing takes time. Make a 6-month plan.

Your business is not going to get an immediate reaction from one blog post or one website visit. Frequent, consistent and meaningful content over time is going to be the most effective equation for your content marketing strategy.