Diving into social media without a strategy
is like going surfing without a surfboard.

The term “Social Media” undervalues the definition of the phrase.

The term made sense in the early days of Twitter and Facebook. Now social media is so ingrained in every day life it is the internet…and it is internet marketing as well. 

Social media is more than being social and talking to consumers on Twitter or Facebook. Social Media is a direct connection to not only consumers but other businesses. It is a tool for analyzing trends in the marketplace. It is a daily feed of news in your industry. It is a powerful advertising platform that allows you to seek out niche audiences and market to your customers in the moment when they most need your product.

Your business most likely uses social media every day. So ask yourself:

  • What are the results you are trying to achieve throughout your social media channels?
  • What will your social media marketing efforts look like in 1 year? 3 years? 5 years?
  • How will your business keep up with trends in social media?
  • What is your social media advertising strategy?

You can find the answers to these questions in your Social Media Strategy. This is a strategy that is organic and adjusted over time as your business grows.


  • 91% of retail brands use 2 or more social media channels.
  • Internet users have an average of 5.54 social media accounts.
  • 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago.
  • 96% of the people that discuss brands online do not follow those brands’ owned profiles.
  • 78 percent of people who complain to a brand via Twitter expect a response within an hour.
  • There are 40 million active small business Facebook Pages, but only 2 million of those businesses pay for advertising.

Define what you want your social media to “look” like.

These days, the perception of social media is that it’s a  “Must Have”. But does it make sense for your business to put time and money into managing five social media accounts? Decide on which platforms will benefit your business the most. Build upon those platforms before expanding to others. Define what type of content you will post on social media. Ask yourself, how you will engage with people and how you will react to how they engage with you?

A social media strategy makes your business more proactive, more productive and more profitable. Black Label can help define your social media strategy.