A solid, organic, website strategy
will put your business above the rest.
Your website is the digital home of your business.
The majority of your audience may interact with you through social media or in-person, but your website is the final destination that converts a follower to a customer. It is your inner-sanctum. It tells your audience exactly who you are. It is driven by SEO, content that describes your mission, maybe a blog to educate your customers. If your website is also your store, then it is even more important.
Just like any other digital marketing you create for you business, your website must constantly be maintained and updated. You are always forming new ideas, providing new insights into your services and attracting new audiences through those endeavors. It is no longer enough to have a static website if you are going to compete in your industry. The beauty of the web is that it is organic and always moving. Black Label can help you keep ahead of the curve.
DID YOU KNOW
- 78% of Internet users conduct product research online.
- 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
- In 2014, only 53% of small businesses had a website online.
- The top reasons for a business not having a website is “the business does not need one” followed by “it costs too much”.
A website launch is not the end of the mission.
We’ve seen it so many times and have experienced it ourselves. You pay anywhere from 3k – 300k for a complete website redesign or maybe you are bootstrapping and customizing a design template. You announce the launch and get a spike in traffic for a couple weeks. Then the traffic drops off. A few blog posts are posted throughout the year and in a year or two you are thinking about doing it all over again.
Businesses tend to have the perspective that once a website is launched then the job is done. But a website is organic, just like your business is. It takes constant nurturing, feeding of new content, SEO updates and more to keep it relevant.
What does your website look like in the next year? The next three years? Five years?
A redesign isn’t always what you need.
You have seen your customer base slowly decline over the past year or two. You feel that your business, although thriving, is starting to lose traction. The first snap decisions a businesses makes is towards rebranding, redesign or building a new website from scratch. But what if the solution to your problems is better solved through different avenues?
A website strategy will help your business decide what direction is best to go down. A website strategy doesn’t only take into consideration brand awareness. It includes a competitive analysis and market analysis. It is a discovery of how your customers move to and through your site.
Managing web development and design shouldn’t be an afterthought.
It’s easy to look ahead and see the end goal. A flat website design comp may look amazing. An idea for an e-commerce platform or application may spark your interest. You will want to start building immediately and get it to match your final vision as soon as possible.
The step from design to launch is the most complicated part of the process.
As you build your online vision, there are an infinite amount of issues and decisions that may pop up. These are ideas that were not broached during the discovery and design process. Each of these decisions needs to be managed. They need to be filtered through several levels of employees. They need to be communicated to the developers in a way that makes sense. It’s also possible that a decision you make early on can be costly in the future.
A web development strategy helps your business navigate a complicated process that requires specialists. Black Label can help you define this strategy.