Our Values


We act and are held accountable for our moral and ethical responsibilities.


We are dedicated to serving our clients’ best interests, regardless of personal outcome.


Our clients are our partners, we share in their successes and struggles.


Our knowledge, experience and network of partnerships is the value.


We seek to fully comprehend every aspect of our client’s business, no stone left unturned.

Our work is based on our ability to serve our clients and provide them with a wealth of knowledge in the digital space.

We have a culture surrounding continued education and the ability to understand every client’s business context. We invest in our knowledge and education around emerging technology so that we can help our clients advance as an organization, and remain leaders in their industry.

The Black Label team is made up of senior level members with expertise across many different disciplines.

Our Team

Joshua Riddle

Joshua is a passionate entrepreneur focusing on technology related companies. He has over 15 years of experience in web and software engineering, and has been applying that skillset to business development for over a decade. He has worked with a wide range of national and international brands including Discovery, Carfax, Heineken, Sonic, Mariott and Bumblebee.

Brent Hoffmann

Brent’s background is a diverse mix of experience in graphic design, software application development and business strategy. With over 15 years of experience in the industry, Brent has worked with a variety of clients including Under Armour, The Kennedy Center, and the Discovery channel. He has an entrepreneurial spirit, a love for infographics and a focus in creative strategy, data analysis and content marketing.

Aaron Riddle

Aaron has many years of experience in the fields of design and photography resulting in dozens of awards and accolades. Since 2000, Aaron has worked with clients and marketing firms all across the country to create a variety of material ranging from logo designs and websites to branding concepts, UI concepts and visual identities. He also is a highly-acclaimed wedding photographer and renowned and published professional cartoonist.

Robbie Horwitz

As a Recruiter for Maryland Institute College of Art, Robbie realized her passion for developing creative content. Her out-of-the-box-thinking combined with strong organizational skills leads to innovative, digital marketing strategies. A natural connector, she values facilitating business partnerships that enrich Baltimore’s communities. Robbie brings over eight years of experience in the fields of marketing, sales, higher education, arts administration, and design.

Zach Inscho

Zach brings a unique mix of interactive tech knowledge, genuine customer experience and an appreciation for clarity and contemporary design style to Black Label. Originally from Columbus, Ohio, Zach relocated to Baltimore in 2012 and has worked with a variety of clients and agencies including Dick’s Sporting Goods, Lenovo, Scott’s Miracle-Gro and The Great Cookie.

Cara Falco

Cara discovered her passion for marketing during her tenure at the Robert H. Smith School of Business at University of Maryland, College Park. While working in outdoor media sales she developed and honed the skills necessary to effectively facilitate growth for small and medium sized businesses. She is here to listen and to assist in the development of digital marketing strategy that sets your company apart from the rest. Cara is a results-driven, people person, who works closely with businesses to identify and achieve company goals.